Experiments in Motion

Experiments in Motion, a partnership between Columbia GSAPP and Audi of America

EIM website design

Identify new paradigms of motion for design in the 21st century

Experiments in Motion expected structure, April 2011

EIM proposed structure

What is a Think Tank?

Google nGram Think Tank

What isn't a think tank?

Think Tank to Incubator

What is the difference between these two typologies?

Think Tank Archetype

The first "think tank": The Center for Advanced Study in the Behavioral Sciences (1954)

OED Think Tank

Pre-History of The Center for Advanced Study in the Behavioral Sciences

In 1947, Henry Ford dies and leaves much of his fortune to the Ford Foundation

In 1949, Horace Rowan Gaither, RAND co-founder and future director, chairs a committee to determine what to do with the world's most well-endowed foundation

“Established for the General purpose of advancing human welfare”

This would be approached from 5 areas

Program Area Five - Individual Behavior and Human Relations - coined the term "Behavioral Science" and set up the meta-design for the first think tank

Gaither report snippet

Knowledge production

Gaither report snippet

Free of university and market pressures - basic research

Gaither report snippet

Bolster international relations with non-communist world

Gaither report snippet

Prepare young scholars

Gaither report snippet

Promote and provide interdisciplinary interaction

Characteristics of the Think Tank Archetype

Maximize

Disciplines, scholars, knowledge, American influence

Insure

The production of original ideas, new branches of knowledge

Free

A "socio-cultural milieu" of free intellectual exchange

Architecture of the Think Tank Archetype

The Ford Foundation decided to fund a new center in Palo Alto for the study of the behavioral sciences, designed by Berkeley Architecture Dean William Wurster, to open in 1954

CASBS Site Plan

A free and open atmosphere of communication and exchange

CASBS Photo grounds

The school of Palo Alto

“Individual studies, conference rooms, and research facilities have been designed without disturbing accents and to provide the necessary privacy, both material and psychological, needed to carry on the objectives of the project.”
-Arts and Architecture, February 1955

CASBS Interiors

"It is precisely the unprogrammed, the unforced, uncoercive atmosphere of the Center which makes it so remarkable. It is not a planning institution but a scanning institution, and it has, I think, succeeded in introducing a much needed element of playfulness into American academic life. It is precisely that element which produces new and unforeseen combinations and which is most likely to speed up the rate of intellectual mutation."
-Kenneth E. Boulding, CASBS fellow, 1954

“This book is the result of a unique experience and a unique institution... described by a perceptive Catholic priest as a retreat house for the intellect. Eleven months of vigorous interaction, both playful and serious, with a group of thirty-six able social and biological scientists produced in me a state of mind in which the following monograph was written, or rather dictated, in uninterrupted composition.”
-Kenneth E. Boulding, preface to “The Image: Knowledge in Life and Society”, a book dictated in 11 days at the CASBS in 1954

From social stimulation to private reflection and production, this was the logic of innovation at the first think tank

Incubator Fever

In 2011, it seemed a new incubator was opening every day, if not faster

It hasn't seemed to wane in enthusiasm in late 2013

1000startups, September 25, 2013

Incubator investment model

The financial ethos of the incubator is a combination of the mechanics of venture capital and the theory of disruptive innovation

Investment model 1

E.g.: Kodak goes bankrupt, 6 months later Instagram exits at $1bn

The combination of placing many bets and potentially winning big shape the incubator type

Investment model 2

Incubator Archetype

In 1995, Paul Graham and others started investing in start up companies in Boston.

Paul Graham and Ashton Kutcher

In 2005, they moved to San Francisco and opened Y Combinator, an incubation space for tech companies that offered small seed investments and mentoring to an inaugural class of 8 companies in exchange for equity

As of 2012, they have crystalized their model into a highly structured environment for producing disruptive innovation, and grown their class to 66 in 2012

Y Combinator timeline

The self-image of Y Combinator

Characteristics of the Incubator Archetype

Minimize

Isolate a minimum viable product that can ignite a business

Insure

The production of disruptive ideas, toppling existing industry leaders

Direct

Young founders' ideas with proven formulas

Archetype Comparison

Similarities between think tank and incubator types

  1. Extra-University
  2. Production of innovations
  3. Convert uncertainty into risk
  4. Foster young talent

Differences between think tank and incubator types

Differences

Retrospective Update

We actually ended up making an office rather than an incubator

Think Tank to Office

in order to produce an exhibition.

Site to Site

Our course, Site to Site, has decided to work as an office by using the most widely used platform for open source, Github, to structure collaboration within the class and with others outside.

Rick Waldron workshop

Github allows us to break into teams around projects

Site to Site Contributors

to track contributions

Site to Site Contributors

to visualize activity

to report issues

Site to Site Issues

and to revert to previous states.

Recent, Github started to get more intelligent about 3D models

MT If this works it's HUGE. @troytherrien architects get ready for a new workflow: @github does 3D diffs https://t.co/3QAzX5cMlb

— Derek Lindner (@mantella) September 18, 2013

Studio vs. Office

"Architecture is a collaborative art, perhaps the most collaborative of all. No architect is ever alone. No studio is ever isolated... The design studio is a kind of networking device suspended within the urban fabric that it thinks about..."
-Mark Wigley, "The Open-Sourced Architect"

Appendix

Chris Leong invited me to speak at the AIA on Think Tanks in April 2011